Sharp Electronics and Web Analytics

Sharp Electronics uses web analytics, specifically Google Analytics, to measure traffic and conversions on their website.  Additionally, the electronics company uses the data from Google Analytics to evaluate advertising, social media and Search Engine Optimization (SEO) efforts.  “If I run a commercial tomorrow night, am I spiking [in Web searches] then? Did they sign up for information? I can see engagement … and can match it [to a particular investment] (Enright, 2010),” says Neal Lattner, senior director of marketing for Sharp Electronics. 

Google Analytics – Goals, Funnels, and Filters…Oh My!

I have set up four goals on my blog’s Google Analytics page.  The basic aim behind these goals is to measure the engagement level of visitors to my blog site and use that insight to improve my blog content as well as layout.  According to a Malleck Design blog post, “Having 1-3 goals for your site is vital. Why only 3? Well, if you get any more than that then you will most likely overwhelm yourself, your designer and your users (MalleckDesign, n.d.).”

This blog entry discusses the three successfully created goals, as well as the one failed attempt.  I will also discuss the information that can be learned from each.

Goals set up for this blog site include:

• Page visits greater than one
• Site visit duration greater than two minutes
• Click on “About Michelle” link

• Register to “Follow by Email”